Spoons Wiki is delighted to interview this culinary queen and sucessful food blogger ‘Aarthi Satheesh’ from ‘Yummy Tummy Aarthi’. Started with small baking business and updating daily recipes; blog ‘Yummy Tummy Aarthi’ is now a huge recipes index. An extremely successful food blogger, Aarthi Satheesh is an example of how the passion for your work can take you to miles. With over a 3 million views monthly, nearly 6,00,000 likes on Facebook Page and ranking on the first page of Google for variety of Indian recipes, she has made her mark and truly arrived. She not only inspires blogging community but also women’s who wants to make their own identity.
Today, Aarthi’s this interview is a must read if food is your blogging niche but there are plenty of tips here to inspire other bloggers too. We hope you enjoy Aarthi’s interview and blogging success story as much as we did.
Hi Aarthi! Welcome to SpoonsWiki…So, tell us what is the story behind your blog’s name, ‘Yummy Tummy Aarthi’?
Hi! Spoons Wiki, Well when I started this blog, I seriously had no idea that this little blog of mine would be so popular. I have no special story for the name. It is just a fun name that came to my mind when I think of yummy foods, the foods in this blog which will surely make your tummy happy. Hence the name ‘Yummy Tummy Aarthi’.
Did you ever think that you would be so successful at blogging when you started?
No, Not at all. I purely started this based on my passion.
Did you design and set up your blog yourself? How much technical know-how is important to start a blog?
I am not a much of a techie person. But as years passed I researched more about blogging and yes, created the design and all by myself.
Photos of each steps of recipes are one of the highlights of your blog. How difficult is it to manage?
It is really hard because I never miss any steps of the food I am making. It is sure very very time consuming process.
How you start your blog writing is it impromptu or does a certain amount of planning go into them?
If there are any speciality dishes I am cooking; then a certain amount of planning goes before writing and publishing them.
You share a lot of basic cooking tips and recipes on your blog. Are there any ‘Aarthi Satheesh’ trade secrets that are still hidden from the public eye?
No that is one important thing, I never keep any secrets to myself. I just want to share all the knowledge which I gathered or learned to my viewers without hiding it.
When did you start exploring video marketing? What motivated you to start your You-Tube channel ‘Yummy Tummy’?
People gave so much love to my food blog and wanted videos of my recipes also; but it was only possible because of my husband he pushed me to start a video channel and now he is maintaining it.
What is the most essential item in your kitchen?
I keep most of the ingredients on stock. I never run out of spices, ‘Garam Masala’ is my favourite spice. It just adds a jazz to your curries. And I never buy them, I always prepare them at home. This is my recipe for homemade Garam Masala powder ‘Homemade Garam Masala Powder – My Version’.
If you were to open a new restaurant, what style of food would you pick and where would you want it to be located?
It would be in my hometown and surely it would be a touch of South Indian cuisine.
Why do you think Indian food has become such a universally popular cuisine? There is something about Indian food which actually satisfies your soul. The warm spices, tasty curries, rice and bread they are so comforting. Moreover, it is truly tempting that makes you want more and more.
What are your cooking inspirations? A famous chef, your mom, a cookbook, a blog…?
I am an ardent fan of Nigella Lawson. I never miss any of her cooking shows, I have a whole collection of her cookbooks.
Picture Courtesy: News.com.au
What’s your favourite recipe from your blog?
I have a huge number of recipes. My recent favourite is the ‘Brownie Cupcakes‘. It is truly decadent and rich.
Brownie Cupcakes Recipe
Any special message for aspiring chefs and food bloggers?
The one thing which I always say to new bloggers is if you have to true passion to cooking just start a blog based on that interest and not any other thing. You will surely succeed for sure.
Rapid Fire Questions:
Favourite International Food: Any Chinese foods
Favourite Indian Food: All Time Chicken Biryani
Your Favourite Street Food: Masala Pav, Pani Puri & Bread Omelette
Indian Sweets or English Desserts: All-time favourite Cheesecakes & Sticky Dates Pudding with Butterscotch Sauce
The most expensive ingredient you have used: Balsamic Vinegar & Madagascar Vanilla
The coolest gadget in your kitchen: A manual chopper which my mom gave me and my trusty Spice Grinder
If you were to invite three fantasy guests for dinner, whom would you invite? Nigella Lawson, Gordon Ramsay and Jamie Oliver.
A blog that she started as a personal diary of food is now so helpful to beginners as well as cook expert. Friends, before you plan to cook today, share your feedback and comments. Thank you Aarthi for this wonderful interview. We wish you more success!
We have an awesome lineup of other interviews coming down the line, cued up. So stay tuned. You can hit like on our SpoonsWiki Facebook Page for more updates.
We bring you some of the best recipes from Aarthi’s Collections:
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